Ethical, Honest, Fair
O'Briens needed to rebrand their exclusive coffee blend to highlight the fact that it was sourced direct from the growers in Ethiopia. Working in-house, given the tagline 'Ethical, Honest, Fair' I designed a logo incorporating a coffee cup and a map of Africa that could be used as a stamp of authenticity on posters and other artwork.
Poster, O'Briens Coffee Blend: Highlighting Ethiopian Origin